My life’s dream was to become a pilot. I joined the South African Air Force and ploughed every ounce of energy into my studies, knowing that soon I would be an aviator. Top 5% of my class and full of passion, that dream crashed around me when I discovered that I suffer from severe air-sickness. Time to change direction.
I got into computers and software programming back in the days of mainframes and green screens, top student in South Africa in CUC COPE exam but in my heart, I’ve always had a passion for working with people and with sales. This led me to Sanlam where I worked on investments and policies. Although top regional performer in 1995, the itch to do my own thing grew daily. The retail environment appealed to me and after being very successful in the baking industry, I got involved as a joint venture partner in CTM and was the highest turnover store for 4 years in a row. The love of flooring grew and but I knew I’d eventually be completely independent, which led to my wife and I opening The Flooring Company in 2010 after eight years in flooring.
It’s such a diverse market, but floors are also such a reflection of personal taste and style. We strive to stay on top of new trends here and elsewhere in the world and to provide our customers, both big and small, with the options to reflect their design flare.
– Johan Stroh